Frank Ocean creates his original boundaryless music. Pop? Ummm, his music has a part of it but not really. Rap? Sometimes he does, and that was where he started his music before being solo, but not most of the time now. The stereotype category of his music would be “R&B” because he is an African-American, but his actual music isn’t exactly R&B although his music has that element. Like Prince, Frank Ocean destroys music boundary. But 2 full-length albums on the same day as their second full album release was an extra special treatment for a band debuted only 4 years ago that time. And Guns N’ Roses was much bigger than Frank Ocean, sold about 10 million copies of their debut album in the U.S. They stayed with the same record company, Geffen, and the record company made big advance promotions so everyone knew about the new release. Though Guns N’ Roses was a big standard breaker 25 years ago, they were quiet comparing with Frank Ocean. Those “second album release stories” reminds me of Guns N’ Roses who released two “Use Your Illusion” albums as their second full studio album in 1991, 4 years after the hard rock band’s first album with repeated delays. He was an extraordinary standard breaker in the marketing. And think about this, “Blonde” is his only second album, and his previous “channel ORANGE” didn’t achieve mega sales like double platinum. While they’re nice business strategies with trendy “surprise release” without advance promotion, Frank Ocean broke the boundary of music industry standard again. I think nobody had done those 2 separate albums on 2 days in a row from 2 different record labels (although a few artists had released two albums on the same day from the same record company), as well as one was video album and another was a full album. Obviously, not many people knew “Endless” was the last album with Def Jam, and “Blonde” is the fresh start album after being independent. The time I started expecting two different albums was when I watched “Endless” because, for me, the songs on the video album weren’t full quality for Frank Ocean.
I didn’t expect Frank Ocean would drop two materials on the straight two days in a row. I thought he was talking about album covers. I got twoooo versions.’ #ISSUE1 #ALBUM3 #JULY2015 #BOYSDONTCRY”, which is also a part of Nikes‘s lyric, the first single from the album. Boys Don’t Cry was the name of his own independent label.įrank Ocean wrote on, “I got two versions. The new album title wasn’t “Boys Don’t Cry” as initially reported but “Blonde”, with the cover photo his hair was dyed blonde (when I first saw the cover photo, I thought “please, you ain’t Chris Brown…”). 2 weeks after a rumor about Frank Ocean’s new album release on August 5, when probably many people expected that the release would be delayed like me, “Blonde” finally arrived in this world on August 20, the next day right after “Endless” video album was released exclusively through Apple Music. The reality was his creativity didn’t stop making new music. Only available his official source of information was his Tumblr before (is his Instagram account real one? I don’t think so…). I hoped not, but Frank Ocean was the artist totally lacked information. That was actually what I feared it could happen. He could possibly be another term of “one hit wonder” by himself without releasing new material. He might first get attention by his sexuality upon debut, but who really cared after listening to his music? The news about revealing his sexuality was just a tiny side dish, although I’m sure he needed a lot of guts to do so, and many listeners all fell down into his original creativity. Also, his fans might doubt if Frank Ocean would really release his second album, and might disappear to somewhere after his debut album. His fans are deeply attracted by his original talent like no other when they listened to Frank’s first “channel ORANGE” album. The reason is, the most of all, Frank Ocean was really anticipated by fans. But Frank Ocean’s 4 years blank made us feel longer than actual length even though time always flies and we get older fast (sorry!). There are many musicians who take more than 5 years for next albums. 4 years interval is indeed long for any musician’s second album, but actually not that too long in the music industry standards. Why did we feel very long and forever until Frank Ocean’s much-anticipated second album, “Blonde”? People have been talking Frank Ocean’s new album is worth to wait or not these days.
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